Live sport does not wait for approvals. If a caption needs sign-off after the goal, the post is already late — and a late post on social is a different post entirely.
Locked before kickoff
- Every template that could be needed, exported and named.
- Pre-approved caption patterns for goal, red card, full time, upset.
- One person with the authority to publish without asking.
What is left during the match is the only thing that should be: choosing the moment.
