00 / Journal

Sajad Imanian / journal

Field notes.

Occasional writing on sports media, social strategy, and what actually happens behind the accreditation line.

01 / Latest
Phone showing a football social media feed

Four million followers started with one decision about tone

Growing AFC Farsi from zero was not a posting-frequency problem. It was a voice problem — and voice is decided once, then defended daily.

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Laptop and camera on a press bench beside a pitch

Match day is an operation, not a content plan

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Telephoto lens pointed down a football pitch

Shooting for the wire teaches you to edit in your head

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Broadcast control room with monitor wall

Inside the host broadcast: what the feed never shows

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Grid of social media post layouts

Reach is rented. Format ownership is not.

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Accreditation passes hanging on a lanyard

The accreditation line

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