00 / Article

Journal / Social Strategy

Reach is rented. Format ownership is not.

Grid of social media post layouts

Every algorithm change resets distribution. What does not reset is recognition — the moment someone scrolling sees your crop, your colour, your typography, and stops before they read a word.

01 / Author
Sajad Imanian
Sajad Imanian

Social media specialist, content creator and digital storyteller. Nine years inside global football and Olympic sport — AFC, FIFA, and Paris 2024 — turning live events into audiences.

Phone showing a football social media feed

Four million followers started with one decision about tone

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